Ponds White Beauty Advertisement

This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product.

Ponds white beauty advertisement. The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. The Ponds White Beauty ad uses white privilege to oppress women of colour. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport.

Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. While this ad may seem unproblematic to some viewers it can be extremely offensive to others.

The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. Beauty Construction on Ponds White Beauty Gita Gutawa Version. The video embedded below is an Indian advertisement for PONDS product White Beauty.

Hey guysIm so glad to share my TV adfilms with you hereGrateful for your love support and blessings. This idea of white beauty creates problems within India itself and globally. Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17.

Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video. As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.

About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. The advertisement made by the cosmetic company Ponds White Beauty entitled Ponds White Beauty India Episode 1 depicts the story of a colored womans quest to win a white mans affection who is most likely. According to the advertisement this cream gives a woman more than any other average cream.